The book title of the bestseller by the founder of LinkedIn, Reid Hoffman, is actually self-explanatory: "Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies" (published in 2018). This means that these tech companies (especially in Silicon Valley) are investing massively in marketing and building a global sales organization. It is all about occupying markets globally against the backdrop of a "the-winner-takes-it-all" logic in many digital markets.

Profitability is strategically subordinate. However, it can be observed that there is a shift in the mindset since 2019: Investors have clearly put a "development path to profitability" at the top of the agenda of tech companies, and the corona crisis has accelerated this process even further.

Author

Sebastian Zang has cultivated a distinguished career in the IT industry, leading a wide range of software initiatives with a strong emphasis on automation and corporate growth. In his current role as Vice President Partners & Alliances at Beta Systems Software AG, he draws on his extensive expertise to spearhead global technological innovation. A graduate of Universität Passau, Sebastian brings a wealth of international experience, having worked across diverse markets and industries. In addition to his technical acumen, he is widely recognized for his thought leadership in areas such as automation, artificial intelligence, and business strategy.