"Social Media refers to all media or platforms that provide their registered users with a digital platform for communication, publishing and networking. Social networks and social networking sites fall under this definition. Another concise definition would be: (Compare the book "Social Media Marketing", O'REILLY publishing house): "The terms social networks and social networking sites are used to describe websites where users can create personal profiles and enrich them with their interests, photos and biographical data. Social networks help their users to network, share news and build relationships with each other."
Author
Sebastian Zang
Sebastian Zang has cultivated a distinguished career in the IT industry, leading a wide range of software initiatives with a strong emphasis on automation and corporate growth. In his current role as Vice President Partners & Alliances at Beta Systems Software AG, he draws on his extensive expertise to spearhead global technological innovation. A graduate of Universität Passau, Sebastian brings a wealth of international experience, having worked across diverse markets and industries. In addition to his technical acumen, he is widely recognized for his thought leadership in areas such as automation, artificial intelligence, and business strategy.
