A Technofix is the technological fix to a problem that has arisen due to the use of (another) technology. One example would be the catalytic converter, which fixes the exhaust gas problem of the combustion engine.

A Technofix is usually one option for a solution among others: Anyone discussing the mitigation of exhaust gas pollution/noise pollution/space consumption in (large) cities by traffic today, for example, can consider technological answers (electromobility, exhaust gas purification, etc.) - or non-technical answers such as new urban concepts that fundamentally reduce traffic.

In this context, the rebound effect should be mentioned, especially against the background of the debate on trade-offs between economy and ecology: technological progress reduces material consumption on the one hand; on the other hand, the price reduction triggers often the development of mass markets. Take the mobile phone as an example: the success of miniaturisation has led to an explosion in the number of users; the mobile phone was once an exclusive status symbol for some business people and politicians and it has become a global mass product. This explosion in the number of users (greater consumption of resources) has more than offset the reduction in material consumption thanks to miniaturisation. We can see the same effect in many other areas: Cars have become increasingly fuel-efficient, but at the same time their mileage has increased, because driving has become cheaper and more comfortable - and households often own more than one vehicle.


The author is a manager in the software industry with international expertise: Authorized officer at one of the large consulting firms - Responsible for setting up an IT development center at the Bangalore offshore location - Director M&A at a software company in Berlin.