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Social Media Marketing

By 1 Min Read

You are familiar with Social Media platforms (Facebook, Twitter, XING, Linked, Snapchat, YouTube, ...). So, what is Social Media Marketing about?

  • Management of Online Reputation
  • Development of a strategy for customer acquisition and customer service activities on social media channels
  • Development of a content strategy for corporate communications (including editorial plans) on Social Media
  • Measuring the success of social media activities (reach, interactions, likes, sentiment)
  • Implementation of operational plans for the selected social media channels: Corporate Blog, Facebook, Twitter, XING, LinkedIn, Snapchat, kununu, etc.
Author

Sebastian Zang has cultivated a distinguished career in the IT industry, leading a wide range of software initiatives with a strong emphasis on automation and corporate growth. In his current role as Vice President Partners & Alliances at Beta Systems Software AG, he draws on his extensive expertise to spearhead global technological innovation. A graduate of Universität Passau, Sebastian brings a wealth of international experience, having worked across diverse markets and industries. In addition to his technical acumen, he is widely recognized for his thought leadership in areas such as automation, artificial intelligence, and business strategy.

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