You are familiar with Social Media platforms (Facebook, Twitter, XING, Linked, Snapchat, YouTube, ...). So, what is Social Media Marketing about?
- Management of Online Reputation
- Development of a strategy for customer acquisition and customer service activities on social media channels
- Development of a content strategy for corporate communications (including editorial plans) on Social Media
- Measuring the success of social media activities (reach, interactions, likes, sentiment)
- Implementation of operational plans for the selected social media channels: Corporate Blog, Facebook, Twitter, XING, LinkedIn, Snapchat, kununu, etc.