You are familiar with Social Media platforms (Facebook, Twitter, XING, Linked, Snapchat, YouTube, ...). So, what is Social Media Marketing about?

  • Management of Online Reputation
  • Development of a strategy for customer acquisition and customer service activities on social media channels
  • Development of a content strategy for corporate communications (including editorial plans) on Social Media
  • Measuring the success of social media activities (reach, interactions, likes, sentiment)
  • Implementation of operational plans for the selected social media channels: Corporate Blog, Facebook, Twitter, XING, LinkedIn, Snapchat, kununu, etc.

The author is a manager in the software industry with international expertise: Authorized officer at one of the large consulting firms - Responsible for setting up an IT development center at the Bangalore offshore location - Director M&A at a software company in Berlin.